From Sugarloaf to the Olympic venues, the mobile studio “Carnival Truck” moved around Rio during the summer of 2016. It became a special scene in Rio during the Olympic Games.
In order to stand out from the frenzy coverage by a dozen of Chinese media for the Rio Olympics, Lesports “down to earth” style was a bit different from others. Momenta innovatively adapted a special big van--a typical floating truck for carnival in Sau Paulo, to a mobile studio. The first floor was the VCR and the second floor was an open-studio platform. This was typical Brazilian while at the same time meeting the Lesports style as “casual and having fun” in Rio streets for its talk shows .
We invited several international guests including renowned athletes, Opening Ceremony directors and OBS representatives for Lesports. Before the Olympics, Momenta produced documentaries for 12 top international athletes, such as Lee Chongwei, Uchimura Kohei and Son Yeon Jae.